Vaayu is the world’s first automated software for online retailers to calculate, cut and offset their carbon emissions in real-time.

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It’s really important to us at Vaayu to partner with brands that share the same values. Missoma’s mission to fuel collaboration, inspire confidence and spark creativity, with an emphasis on doing so in the most responsible way possible, made them a no brainer for us when we sat down with them. As the first jewellery brand to calculate and offset carbon in real time, we are so excited to be a part of Missoma’s sustainability journey and to help better their positive impact using our technology here at Vaayu.

Partnering with

This is the equivalent of ... gallons of gasoline consumed

offsets every delivery with Vaayu

offsets every delivery with Vaayu

... kg CO₂e


Real-time data, updated daily - an average of the last 30 days

Carbon Neutral Packaging & Deliveries

Here is an overview of Missoma's emissions over the last three months.

Missoma offsets the carbon from every delivery to a customer. Carbon offsetting is compensating for carbon emissions which cannot be avoided by funding a carbon reduction or removal project elsewhere in the world.

What it means?

What it means?

Vaayu is the world’s first automated software for online retailers to track and cut their carbon emissions in real-time. Using machine learning, Vaayu helps companies reduce their impact on the planet and move toward carbon neutrality.


The carbon footprint of your deliveries is the kgCO2e emitted in delivering products from the warehouse to customers. 

Kg CO2e is the carbon dioxide equivalent of emissions. This means that all the greenhouse gases are added together and converted into CO2 to measure the impact of deliveries. 

The average kg CO2e for deliveries (carbon dioxide equivalent emissions), includes methane and other greenhouse gases.

Identifying Mode of Transport

Based on the hops a probabilistic model is used to determine the mode of transport for each hop. Different factors are combined using a Multivariate Gaussian model.

Applying Emission Factors

For each hop an emission factor specific to mode of transport and carrier is then applied to the distance. Unlike other models the result is a normal distribution instead of a flat number, allowing us to accurately estimate the accuracy of the result. Emission factors are always as holistic as possible. For example they utilise radiation factors from flights, use Well-to-Wheel and Life Cycle Analysis data.

How is it calculated?

Daily Order Information

Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time. 

Splitting Deliveries

The Carbon Model splits deliveries into individual pieces called hops. This is a complex process based on a variety of factors. Starting with the origin and the destination.





How Vaayu Works?

Chyulu Hills REDD+

This project helps protect the Chyulu Hills landscape, its forests, woodlands, savannahs, wetlands and springs, and its wild populations of Africa’s best-known animals – lions, cheetahs, wild dogs, rhinos, elephants, and various antelopes.

Southern Cardamoms REDD+

The Southern Cardamoms REDD+ project protects 497,000 hectares of tropical rainforest in South-West Cambodia which are globally significant for wildlife conservation, ecosystem servicing, and community livelihoods. The project uses global best practices of forest protection and community development to safeguard the forest.

Tambopata-Bahuaja Biodiversity Reserve

This project addresses the local, economic drivers of deforestation and forest degradation by supporting the development of socially inclusive farming, land-use capacity building, and improved forest protection and surveillance of natural resources.

Offsetting every delivery with 

Nature Based Solutions